Paper & Heart ← Back to the studio
01 · Identity

You can already visualise it. The world is yet to see it.

You know how it should feel, who it is for, and what it can no longer look like. Turning that into something a customer recognises, and accepts, is the part we work in.

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Selected Identity work

The identity, blind embossed, beside its brass die
A brand, built to the barcode
A monogram, across the range
A packaging system, seen entire

What we carry, from the brand you can describe to the one your customer recognises.

  1. Strategy & narrative

    Audience, positioning, what the brand stands for, and the language that carries it.

  2. Identity & system

    Mark, type, colour, pattern, and the rules that hold as the range grows.

  3. Packaging, print & space

    Emboss, foil, engraving and rule, across every printed and spatial surface.

  4. Art direction & launch

    Product and campaign photography, styling, set direction, launch assets.

Your brand narrative, carried through every surface your customer will meet.

The other disciplines